If you’ve been running ads on Meta, you’ve likely noticed a speedometer-like meter inside Ads Manager that subtly nudges you to think "Something is incomplete. I should fix this." That speedometer is called the Meta Opportunity Score. Opportunity Score is a...
Running a social media account with a low budget is quite different from what most marketing blogs talk about. There are no big testing budgets. No multiple ad sets running at the same time. No luxury of "Let's try this and see what happened?" There is a pressure....
Most advertisers chase clicks and conversions. But when your goal is to build long-term brand recognition and assess the effectiveness of your creative, you need a smarter metric. That’s where Ad Recall Lift comes in—Meta’s performance metric designed to measure how...
Meta’s Standard Event Metrics go beyond basic ad performance and help advertisers track what actually matters: user actions. These events give you a clear view of customer behavior—from submitting a form to making a purchase. Whether you run an eCommerce store, SaaS...
If you’re running video ads on Meta (Facebook and Instagram), success isn’t just about views. You need to know how long people are watching, where they’re dropping off, and which videos are actually getting attention. Meta provides a rich set of video performance...
In the world of Meta advertising, not every campaign is about website clicks or purchases. Sometimes, the goal is simple: start a conversation. Whether you’re using Messenger for sales, support, or bookings, Meta provides a set of unique Messaging and Calling Metrics...